Fever-Tree has expanded its footprint in, and over, Australia in a deal which will see the premium mixer available on all Virgin Australia domestic flights.
Fever-Tree, which now has a portfolio of 14 mixers, has sought to increase presence and awareness through a number of sponsorship deals in recent years, and the deal to with Virgin Australia is a further expansion of that.
A spokesperson for Fever-Tree said: “The Premium Indian Tonic 150ml can format will be available as the exclusive tonic on all flights domestically and to New Zealand as part of the onboard drinks offering.
“This will enhance gin drinkers’ experience in the air, adding a premium option to the in-flight experience, to complement the gin offerings and create the ultimate G&T.
“Fever-Tree has significantly grown its Australian distribution over the past year, through further grocery expansion in Woolworths and Coles and an increased presence in key on-premise venues. With more tonic flavours in market developed to pair perfectly with different styles of gin, consumers have more choice than ever before to discover their ultimate G&T.”
Fever-Tree is available now on all Virgin Australia domestic flights.