By Andy Young, editor TheShout
Popular mixer brand Fever-Tree has officially launched its cola into the Australian market as a result of its global popularity and a successful soft launch in Australia.
In April, Fever-Tree cola was rolled out to selected venues in New South Wales, Victoria and Queensland and now acting Asia-Pacific Fever-Tree brand director, Andy Gaunt, says the company sees a huge opportunity for the product in the Australian market, citing the current premiumisation trend as an indicator.
“Whisky and Cola is the number one mixed drink in Australia, however while the choice of premium whisky is vast, the choice of premium cola mixer is not there. Customers don’t get a selection to choose from, with just one major player in the market,” Gaunt said.
“At Fever-Tree we are committed to creating the best drink possible for drinkers; our mixers are specifically designed to be mixed with high quality spirits, and the cola is no exception. It brings a much more natural flavour to a mixed drink and is the perfect balance between freshness and sweetness.”
Fever-Tree Cola is created using a blend of 11 hand-selected ingredients from nine different geographical locations across the globe, including Argentine lemons, Mexican creole lime, Indonesian ‘korintje’ cassia cinnamon, fresh green ginger from the Ivory Coast and Madagascan vanilla.
Fever-Tree Cola is available in 200ml four-packs at leading liquor retailers nationally and the launch marks Fever-Tree’s shift to the brown spirit space during the colder months, with a collective focus on Ginger Beer, Ginger Ale and Soda Water.