Fever-Tree has announced the Australian launch of two new tonics, Elderflower and Lemon, for the prime gin and tonic drinking season.
According to the brand, innovation in the category was a no-brainer given the 36 per cent growth of the gin category in Australia since March 2010 (according to Roy Morgan’s 2015 research).
Fever-Tree Asia-Pacific brand director Andy Gaunt says this is an exciting period for the mixer market, due to the premiumisation trend shaping drinking culture around the world.
“At Fever-Tree we are committed to creating the best tasting drink possible – after all if three quarters of your G&T is the tonic, it’s worth choosing the best. Our mixers are specifically designed to be mixed with high quality spirits, and these two new tonics are no exception,” Gaunt says.
He adds that consumers are increasingly looking for natural flavour experiences.
“At Fever-Tree, we have pioneered a tonics category to match the wide range of gin flavours now available, creating a world of new possibilities for the iconic G&T,” he says.
As with the whole Fever-Tree range, the new tonics are completely natural and contain no sulphites or preservatives.
The Elderflower tonic uses handpicked flowers from a small farm in Gloucestershire, England. The area is renowned for growing some of the highest quality elder bushes in the UK and the elderflowers are collected between May and June, when the region is in full bloom.
According to the brand, floral gins are best matched with the fresh elderflower notes for a uniquely floral and summery twist on a gin and tonic.
The Lemon Tonic is blended using the highest quality Sicilian lemon oils, fresh lemon juice, and subtle botanical flavours for an update on the classic Bitter Lemon mixer. The brand suggests mixing with fruity gin infusions, such as sloe gin or damson gin, or even a premium vodka.
The Fever-Tree Tonics range now consists of five SKUs: Elderflower Tonic, Lemon Tonic, Indian Tonic, Mediterranean Tonic, and Naturally Light Tonic.
Fever-Tree Elderflower and Lemon Tonics are initially available in 200ml four packs (RRP $9.99) and in good bars across Australia.