By Andy Young
Canadian Club has once again signed on as an official partner, official spirit and exclusive dark spirit of the Australian Open.
As part of its partnership Canadian Club will be activating the Canadian Club Racquet Club, which will see pop-ups at venues in Melbourne, Sydney and Brisbane. The pop-ups will open in December and will serve Canadian Club cocktails alongside the classic CC and Dry.
The Canadian Club Racquet Clubs will be located at The Bucket List Bondi, Cruise Bar Sydney and Sandstone Point Hotel, Sandstone Point. Each venue will be decked out in ‘CC summer style’ for the duration of the Open and will also feature a big screen, broadcasting every game.
Kristy Rathborne, Brand Manager, Canadian Club said: “The Australian Open is one of the most iconic events on the Australian sporting calendar, and after great success during the last couple of years we are very excited to be taking the CC Racquet Club to Sydney and Brisbane.
“Historically, when the Australian Open kicks off in January it always turns out to be a couple of the hottest weeks of the year – the perfect time for Aussies to enjoy a refreshing CC.”
In Melbourne the Racquet Club will once again head to Birrarung Marr and the CC partnership means that Canadian Club has exclusive dark spirit pourage within Melbourne Park and throughout the Emirates Australian Open Series, the lead-in events to the first Grand Slam of the year.
CC will then extend its summer of tennis through to February with off-premise promotions and on-premise venue support via tennis-themed displays and promotional prizes such as deck chairs, stubby holders, caps and the ultimate AO tennis experience for four mates plus a major prize which includes a $20,000 Sportsnet voucher for one winner to create their ultimate tennis trip.