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Calendar

Sep
28
Mon
Drink Beer Day
Sep 28 all-day
Drink Beer Day

The beer category is home to a wide range of styles, all to be commended for their craftmanship and warm place in our hearts. What better way to honour such a category than by drinking it?

Oct
4
Sun
National Vodka Day
Oct 4 all-day
National Vodka Day

Where would we be without vodka? I shudder to think. In recognition of the spirit, this day is perfect for showcasing the many vodka cocktails out there we all know and love. Want to up your game? Check out what the rest of the industry is making with it here. 

Oct
19
Mon
International Gin & Tonic Day
Oct 19 all-day
International Gin & Tonic Day

OK, some might argue that this is every day, but 19 October is in fact the International Gin & Tonic Day. With so many amazing gins on the market, from all over Australia and around the world, and increasing numbers of incredible tonics, why not work on some different combinations and thrill your guests with a different and enticing combination of this classic drink.

Nov
12
Thu
National Happy Hour Day
Nov 12 all-day
National Happy Hour Day

While one could argue that happy hour is every day, dedicate this day to celebrating the occurrence that brings a little joy to the hearts, minds and wallets of consumers everywhere.

Mar
5
Fri
Absinthe Day
Mar 5 all-day
Absinthe Day

Some consumers hear the word absinthe and shudder, likely because they haven’t explored the possibilities of the strong spirit. Take this as your chance to change that by getting creative with cocktails, mixers, or even the traditional absinthe drinking method.

Mar
27
Sat
International Whisk(e)y Day
Mar 27 all-day
International Whisk(e)y Day

It’s a dram good time to celebrate all things whisk(e)y. In such a huge and vibrant category, this day is best celebrated by helping consumers navigate the range of whisk(e)y products behind the bar and discover a new favourite tipple. Sláinte!

May
13
Thu
World Cocktail Day
May 13 all-day
World Cocktail Day

Is there anything better than a tasty, well balanced cocktail? We think not. World Cocktail Day is a time to appreciate the art of the cocktail and the innovator mixologists who create them. Celebrating this one is as fun for you as it is for the consumer – think special menus and experimental concoctions. Get inspired now with our cocktail recipe collection here.

Jun
13
Sun
World Gin Day
Jun 13 all-day
World Gin Day

What a day this is, a celebration for the powerhouse that is gin! The category is booming right now as we all know, so there’s many products you could choose to mark the occasion. But with the current COVID-19 pandemic and it’s impact on the economy, why not take the opportunity to support a local producer? Australia’s Gindustry is recognised the world over for it’s quality and innovation, that’s sure worth celebrating!

Jun
19
Sat
World Martini Day
Jun 19 all-day
World Martini Day

One of the most classic cocktails there is, the Martini deserves it’s own day of celebration. Added bonus: in the midst of the local craft spirit boom, you’ve got the chance to shake (or stir) up the traditional recipe in more ways than ever and appeal to new customers while you’re at it.

Jul
11
Sun
National Mojito Day
Jul 11 all-day
National Mojito Day

A favourite among consumer and trade alike, the humble Mojito is one of the most popular cocktails worldwide. Its day of celebration happens to fall on World Rum Day too! Whether you like your Mojito traditionally refreshing, or you spice it up with a little flair or twist, it’s the perfect opportunity to appreciate one of the most perfect drink inventions.