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Calendar

Dec
5
Sun
Bartender Appreciation Day
Dec 5 all-day
Bartender Appreciation Day

Obviously this should be every day, but thanks to Sailor Jerry we can now recognise, celebrate and appreciate the wonderful work and service of bartenders officially. Pour yourself a drink and give yourself a cheers.

Jan
25
Tue
Burns Night
Jan 25 all-day
Burns Night

Celebrate the life and poetry of the national bard of Scotland, Robert Burns. Enjoy haggis, neeps (turnips) and tatties (potatoes) and of course the water of life itself, whisky. Most importantly though enjoy some brilliant Scottish poetry.

Feb
18
Fri
Drink Wine Day
Feb 18 all-day
Drink Wine Day

Wine has a history worth celebrating, and that’s what this day is about. Some of our local wine regions really need our support right now, so you could take this opportunity to champion our Aussie winemakers and encourage consumers to get behind them.

Feb
22
Tue
National Margarita Day
Feb 22 all-day
National Margarita Day

The humble margarita is one of the world’s most loved tequila cocktails, consumed by millions each year – it only makes sense there is a day to honour it. Stock up on limes and salt, and entice your guests with this February fiesta.

Feb
24
Thu
World Bartender Day
Feb 24 all-day
World Bartender Day

It’s your day bartenders! The time to celebrate each other – your peers, your mentors, your industry – and all the good things you bring to the world. The innovation, creativity and passion of mixologists past, present and future is definitely worth celebrating. Mark the day by trying something new or unusual and flex your skills.

Mar
5
Sat
Absinthe Day
Mar 5 all-day
Absinthe Day

Some consumers hear the word absinthe and shudder, likely because they haven’t explored the possibilities of the strong spirit. Take this as your chance to change that by getting creative with cocktails, mixers, or even the traditional absinthe drinking method.

Mar
17
Thu
St. Patrick’s Day
Mar 17 all-day
St. Patrick's Day

Punters love a good theme, and this is the perfect one for the drinks industry. Celebrate all the great things Ireland has to offer bars this St. Patrick’s day with Irish whiskey, coffee, bar snacks and decorations.

Mar
27
Sun
International Whisk(e)y Day
Mar 27 all-day
International Whisk(e)y Day

It’s a dram good time to celebrate all things whisk(e)y. In such a huge and vibrant category, this day is best celebrated by helping consumers navigate the range of whisk(e)y products behind the bar and discover a new favourite tipple. Sláinte!

May
13
Fri
World Cocktail Day
May 13 all-day
World Cocktail Day

Is there anything better than a tasty, well balanced cocktail? We think not. World Cocktail Day is a time to appreciate the art of the cocktail and the innovator mixologists who create them. Celebrating this one is as fun for you as it is for the consumer – think special menus and experimental concoctions. Get inspired now with our cocktail recipe collection here.

Jun
13
Mon
World Gin Day
Jun 13 all-day
World Gin Day

What a day this is, a celebration for the powerhouse that is gin! The category is booming right now as we all know, so there’s many products you could choose to mark the occasion. But with the current COVID-19 pandemic and it’s impact on the economy, why not take the opportunity to support a local producer? Australia’s Gindustry is recognised the world over for it’s quality and innovation, that’s sure worth celebrating!