Highly-rated American single malt, Westward Whiskey is eyeing expansion across Australia after signing a new distribution deal with Think Spirits.
Currently available in select bars, restaurants and liquor stores in Sydney, Melbourne, Canberra and Perth, both sides are hoping the new deal will mean that Westward becomes more widely available and enjoyed all over Australia.
Having initially launched in Australia less than one year ago, the demand for Westward Whiskey here has gone gangbusters and the new deal with Think Spirits means that more industry professionals, and consumers, will be able to enjoy this whiskey.
Westward Founder and CEO, Thomas Mooney, said: “Given our success, continued demand, and growth in Australia, partnering with a leading independent distributor of popular and premium spirits is the logical next step to support expansion in this thriving market.
“Aussie consumers and trade industry professionals know great whiskey, and we’re thrilled by their enthusiasm for Westward American Single Malt. Our partnership with Think Spirits will allow us to take our whiskey far and wide to reach even more Australians throughout the country.”
Westward draws a lot the inspiration for its whiskey from its Oregon home, where brewing is huge and gives the distillery locally malted barley and ale yeast to brew from scratch the pale ale it then distils.
That ale is actually distilled twice and aged in Oregon where summers are dry and hot and winters are wet and cool creating a whiskey that the team calls “distinct, rich, brazen and full of flavour”.
It’s a spirit that Patrick Borg, CEO of Think Spirits is excited to have in the company’s portfolio.
“Westward Whiskey is an exciting and welcome addition to our portfolio of quality spirits brands,” he said. “Between our innovative approach to on premise and consumer marketing and our scale of distribution, we know we are in a position to take Westward Whiskey to new levels.”