Four Pillars’ international expansion continues

Australian gin distillery Four Pillars has this month opened up its 25th international market, a landmark for the business as it hurtles towards its fifth birthday.

Created in Healesville in the Yarra Valley in December 2013, Four Pillars is now Australia’s no.1 craft spirit and helping bring Aussie spirits to the world.

This year alone, Four Pillars has signed distribution agreements in Japan, France, the USA and the Nordics – namely Denmark, Sweden, Norway and Finland.

The latter deal was effective from 1 November, with the distillery partnering with a start-up called Collection Spirits, headed by former Diageo executive Morten Schonning. The craft spirit, gin and cocktail movement is growing in the Nordics, so the agreement is a timely one.

Further south, Four Pillars has partnered with Vintage Spirits Garage in France to have its gins distributed right across the country. The number one bar in Paris – and the world’s no.33 – Little Red Door has already ranged Four Pillars, and will be featuring it on cocktail lists in the near future.

In October, Four Pillars consolidated its strength in Asia with an agreement to be distributed by Whisk-E in Japan. Whisk-E is Japan’s number one craft spirit distributor and the company also owns the exquisite Ki-No-Bi gin distillery in Kyoto.

In the USA, Four Pillars joined forces from September 1 with Pacific Edge to cover the states of California, Nevada, Arizona and Washington State.

The other markets where Four Pillars is available are: New Zealand, Singapore, Malaysia, Hong Kong, China, Thailand, Vietnam, Cambodia, Laos, South Korea, Taiwan, Philippines, Sri Lanka, UK, Ireland, Netherlands, Indonesia, and Canada.

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