ALIA 2017: Everything you need to know

The 2017 Australian Liquor Industry Awards (ALIA) are taking place at Randwick Racecourse this week, and here is everything you need to know about the industry’s night of nights.

This will be the 24th annual ALIAs, which this year is being hosted by IRI and Signature Drinks by National Independent Liquor Wholesalers Association (NILWA).

The evening starts at 6pm, with pre-drinks by Coopers as the great and the good from the industry gather in the ballroom and balcony at the Racecourse for networking and catch-ups. There will also be networking bars from Archie Rose, Chalong Bay, Coopers and Kegstar.

The opening entertainment will kick-off at 7pm, before the welcome and introduction commences at 7.30pm. Following a successful debut year as Master of Ceremonies, Shane Jacobson is back to host this year’s awards.

ALIA celebrates the best people, brands, products and venues of the last 12 months, but it is not just about the biggest sellers or the venues and outlets moving the most amount of stock. The awards recognise the best sales representation, marketing, incentives and services and are voted on by the trade for the trade, so all the finalists are there because of industry peers.

One thing that makes ALIA special is the different theme that is chosen each year and how those who attend really get on-board with different costumes and really get into the spirit of the theme. This year is Heroes and Villains, so make sure you have your costume ready.

To recognise all the effort that so many people go to, there are a number of Best Dressed Awards presented on the night. This year’s Best Dressed Team Award is sponsored by SouthTrade and Star Beverages, with Southern Comfort and Marrenon Wines prizes. The Best Dressed Female Award is sponsored by, and features prizes from, BrightSide Executive Search and Bacardi-Martini Australia and the Best Dressed Male is sponsored by Cricketers Arms and Chalong Bay, with prizes from both.

In recognising the tremendous work of the whole Australian liquor industry, ALIA celebrates both the on- and off-premise and as such is attended by suppliers, producers, venues and outlets from all parts of the industry and from all over the country.

Attendees at this year’s awards include:

  • Alcohol Beverages Australia
  • ALM
  • ALSA
  • Apple Thief
  • AppleJack Hospitality
  • Archie Rose
  • Asahi Premium Beverages
  • Bacardi
  • Barber Shop
  • Berton Vineyards
  • BIG Review TV
  • Black Pearl
  • Brightside
  • Brown Brothers
  • Brown-Forman
  • Campari Australia
  • Carlton & United Breweries
  • Caxton
  • CCA – The Exchange
  • Cerbaco
  • Coopers
  • Coppersmith Hotel
  • De Bortoli Wines
  • Delegat Australia
  • Diageo
  • Dolphin Hotel
  • Drink Hive
  • Fisher Fine Wines
  • Flying Brick Cider
  • Forest Lodge Hotel
  • Four Pillars
  • Fox Sports
  • Gallagher Hotels
  • Garden State Hotel
  • Harley House
  • ILG
  • Intrust Super
  • IRI
  • Island2Island
  • Kegstar
  • Kittyhawk
  • Knight Frank
  • Kollaras
  • Lansdowne
  • Lawson Cellars
  • Lion
  • Liquor Barons
  • Liquor Legends
  • Local Taphouse
  • Manildra Group
  • McWilliams
  • Merch&Effect
  • Merivale
  • Oak Barrel
  • The Palace Hotel
  • Pernod Ricard Australia
  • Pirate Life
  • PKF
  • Porter’s Liquor
  • Premium Taste
  • Public House Management
  • REST
  • Roulettes Tavern
  • Solotel
  • SouthTrade International
  • Speakeasy Group
  • Speedibake
  • Spirits Platform
  • Star Beverages
  • Swillhouse Group
  • Sydney Collective
  • Taylors Wines
  • The Gresham
  • Time Out Australia
  • Tip Top
  • Treasury Wine Estates
  • Vanguard Luxury Brands
  • William Grant
  • Wingman

Plus many, many more, all of whom combine to make ALIA a night to remember and a must-attend night for everyone who is part of this wonderful industry. There are a very limited number of tickets still available, so if you have not yet secured your spot, contact us immediately on

We look forward to seeing you there on Wednesday night and to celebrating another great year for the industry.

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