Spirits Platform has launched a new website primarily aimed at providing education content for industry users, as well as brand-related content for both trade and consumers.
The website focuses on providing information around Spirits Platform’s portfolio of premium spirits, including the ‘Bartender’s Corner’, which is packed with blog articles, in-depth interviews and trends occurring across the spirits world.
Also useful for bartenders are the recipes and video sections, which are filled with “how to make” cocktail instructional videos and dozens of recipes.
To celebrate the launch of the new website, Spirits Platform are giving away a $2500 Flight Centre Voucher and an exclusive Distillery Tour to one lucky winner, who can pick from three great distilleries: The Macallan (Scotland), Remy Martin (France) or Mount Gay (Barbados) – click here to enter.
The new website features a modern design and seamless usability through its pinned-top navigation, search feature, category and drop-down menus with supporting imagery making browsing through brands and products simple.
“We will constantly evolve the website and digital channels as well as look at new ways to improve the user journey so that we can be a useful and meaningful online resource destination to our customers and consumers,” says Ian Atherton, Spirits Platform CEO.
As part of this new digital strategy, Spirits Platform has also launched the SIMPLY COCKTAILS Facebook page, which is the consumer communication side of the portfolio.
The page features 30-60 second videos on cocktail recipes from a selection of their portfolio – from the classics to the contemporary.
“We wanted to bring our brands’ key drinks to life and engage directly with consumers so that we’re top of mind when considering their next purchase or ordering a cocktail at the bar,” continues Atherton.