SouthTrade International will begin exclusive distribution of Australian craft spirit brand Mr Black, representing their Cold Brew Coffee Liqueur and Coffee Amaro expressions.
Mr Black was previously distributed by Vanguard Luxury Brands; the new deal with SouthTrade will be effective from 1 July.
“We are looking forward to joining the SouthTrade family and are confident this move will allow Mr Black to develop further as the world leader in premium coffee liqueurs,” says Tom Baker, founder of Mr Black.
“We make coffee by night and distill botanicals during the day, and we’re excited to continue our mission to take Australian craft coffee into the night.
“With the SouthTrade team’s knowledge and expertise, we plan to expand Mr Black through a broader distribution footprint, drinks strategy and further innovation.
“We would like to thank James France and the Vanguard team for all of their passion and hard work carried out during the first phase of the Mr Black journey.”
SouthTrade International managing director Ray Noble is also delighted with the deal.
“With the explosion of the Espresso Martini and SouthTrade’s proven success in the coffee liqueur category, we are delighted that Mr Black has made the decision to partner with SouthTrade,” says Noble.
“Mr Black is definitely the new ‘up and coming’ brand which is rapidly gaining a following with bartenders, baristas and consumers alike.
“With innovation and craft at the forefront of their story, we believe that Mr Black’s goals marry seamlessly with SouthTrade’s vision to drive long-term success and awareness for the Australian craft spirit category.
“With the likes of Starward, Adelaide Hills Distillery and now Mr Black, SouthTrade continues to build a strong reputation in the industry as supporter of local spirits and an innovator in the drinks education space.”