St-Germain to unveil French-inspired bar in Melbourne

Luxury French elderflower liqueur St-Germain will introduce its very first Spritz Bar at the Melbourne Food and Wine Festival from 16-18 March.

Located on the banks of the Yarra at the ‘River Graze’ zone of the Melbourne Food and Wine Festival, the St-Germain Spritz Bar will be easy to find thanks to its floral archway entrance, leading to an Insta-worthy elderflower mural.

Alongside a refreshing St-Germain Spritz enjoyed in a French garden setting, attendees can also receive a complimentary French braid from a team of coiffeurs.

“Cocktail lovers will be able to enjoy a taste of the French lifestyle, relaxing in this beautiful setting with a delicate and refreshing St-Germain Spritz,” says St-Germain brand ambassador Andy Wren.

“The fresh handpicked elderflowers in St-Germain liqueur deliver subtle hints of citrus and tropical fruits which make our spritz completely captivating and perfect for a leisurely afternoon spent enjoying the sunshine with friends.”

The Melbourne Food and Wine Festival will be the inaugural location for the pop-up bar; St-Germain say the Spritz Bar is set to appear at a line-up of festivals across Australia in the future.

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