The Distilled Spirits Council of the United States, the national trade association representing leading producers and marketers of distilled spirits in the US, will participate in the upcoming 2018 Drinks Industry Show in Sydney.
“This is exceptionally exciting news,” said event director David Paterson, of organiser Exhibition & Trade Fairs. “The Distilled Spirits Council will showcase iconic American Whiskeys such as Jim Beam Bourbon, Jack Daniel’s Tennessee Whiskey, Wild Turkey Bourbon, Bulleit Bourbon, among others.
“On top of that, this latest announcement means the Council will be bringing, and exhibiting, a number of distilleries from America that are looking to break into the Australian market.
“It is a fantastic opportunity for Australians to taste new, boutique American product, offering a unique opportunity for buyers to be the first to taste many in Australia.”
To accommodate the increased number of American exhibitors and provide them with an appropriate platform, there will also be a dedicated American Pavilion on the show floor, with several distillers having a stand.
These include Corsair Artisan Distillery (the first craft distillery in Nashville since prohibition, founded in 2008), House Spirits Distillery (a pioneer of America’s craft distilling resurgence), and Red Eye Louie’s Vodquila (a special blend of ultra-premium vodka and imported super-premium tequila).
The Council will also host an exclusive masterclass on day two of the show, showcasing the very best in American spirits.
“The American whiskey sector is dynamic and includes internationally recognised brands and new distillers,” said Robert Maron, Director of International Affairs at the Distilled Spirits Council.
“There is an American whiskey for every palate; from a sweet Bourbon Whiskey with hints of caramel, to a smooth Tennessee Whiskey with charcoal notes, to an American Rye Whiskey with a spicy and peppery finish.
“Within each category, there is an American whiskey for every adult consumer’s taste preference and price point. Last year, U.S. spirits exports to Australia were valued at $127 million, up 12 per cent as compared with 2016, and in 2017 American Whiskey accounted for approximately 80 per cent of the total in terms of value.
“So, clearly there is an interest in American spirits and the American Whiskey, making Australia an ideal market for our new distillers to explore.”