David Segreto to join Bacardi-Martini Australia

David Segreto has been confirmed as the new Commercial Director, Australia & New Zealand with Bacardi-Martini Australia (BMA).

Segreto joins BMA from the McWilliam’s Wine Group where he has been since 2011 initially as the Sales Director, before taking on greater responsibilities as Regional Director Asia Pacific.

Bacardi’s Regional Vice president North Asia Pacific, Denis Brown welcomed Segreto to the team, in a role that will see him on overall leadership of the Australian and New Zealand Commercial teams.

“We are delighted to secure the calibre of talent that David will bring to both this role and our business overall,” Brown said.

He added: “I would like to thank Wade Tiller, National Sales Manager and John-Paul Murphy, National Business Manager for covering for the Sales Director during the search process. The Executive Team have valued working with them, and I hope they have enjoyed the development opportunity.

“I look forward to their continued leadership of their sales teams, helping David build a stronger, more customer focused and commercially savvy sales team.”

As well as his years with McWilliam’s, Segreto also has industry experience after 10 years with Diageo as Regional Director GTR, which along with his experience at Cadbury Schweppes and DFS New Zealand make Segreto an experienced executive team member and a respected member of the Australian liquor industry.

BMA confirmed that Segreto will commence his new role with the company on 5 November 2018.

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