Bacardi-Martini Australia has announced Alejandro Archibald as the official Patrón Tequila Ambassador for the Australian market.
Originally from Belize, Central America, Alejandro Archibald is now based in Melbourne and recently worked at Seamstress, Beneath Driver Lane and Matilda.
As an experienced bartender with over 10 years under his belt, Archibald has strong tequila knowledge. He has also been a finalist of Patrón Perfectionists cocktail competition in 2016 and 2017.
“I’m excited to represent Patrón tequila, I have an extremely high level of respect for the brand and see it as a leader in the industry with the power to push the agave category further and inspire new trends,” Archibald said.
Andres Valderrama, Marketing Manager of Patrón Tequila Australia, added: “Alejandro is a fantastic addition to our team as he shares our same category-elevating vision with unquestionable passion.
“I’m sure he will add significant value to our key trading partners through category education and joint brand building opportunities.”