The phrase ‘I’m too busy’ is all too common throughout the year, but it’s a line that can often do more harm than good, as we let great moments pass us by.
For many consumers and industry professionals being more aware of stress, anxiety and our general mental health is becoming increasingly important, but in such high-pressure environments it can also be increasingly difficult.
With so much on our plates, it’s easy to forget to take time to enjoy the little moments that matter most.
One brand that has not forgotten these little moments is Grey Goose. The premium vodka producers see summer as the perfect time to embody their mantra to Live Victoriously, through a healthy combination of celebration and relaxation, because you are the special occasion.
“We live in a fast paced world where it’s easy to get caught up in seeking milestones but it’s also important to enjoy the journey,” said Grey Goose Brand Manager Georgina Chao.
“You don’t need to wait for a special occasion to step up to something a little bit more premium – there is a reason to celebrate every day.”
This philosophy is behind Grey Goose’s Riviera limited edition bottle, an annual design collaboration that symbolises Australians’ iconic relationship with summer. Each year the special designs illustrate everything we love about our culture and community during our favourite season.
This year, Grey Goose partnered with fellow French luxury brand, Parisian fashion house Maison Labiche, to design a unique bottle alongside a hand-designed capsule collection.
Chao said collaborating with Maison Labiche made sense due to their shared French heritage, as well as beliefs in style and accessible luxury.
“Having a summer limited edition supports the mindset that you should treat yourself and is inspired by the playfulness and chic attitude of the French,” Chao said.
The limited edition bottle features a unique deep blue wave design, inspired by the Côte d’Azur and the shores of Pampelonne beach in the French Riviera. The signature Maison Labiche embroidery font is integrated with phrases like ‘summer is for living in the moment.’
Speaking about the partnership, Maison Labiche co-owner and co-founder, Marie Welté, said the bottle and the pieces of the capsule collection embody the best moments of summer living.
“The capsule collection reminds us all to celebrate the moments that matter during the summer – be it travelling for holidays or spending time with friends and loved ones closer to home,” Welté said.
The key to encouraging your bar patrons to Live Victoriously is to surprise and delight them with limited edition, memorable experiences, without needing a reason.
Grey Goose recently took this idea a step further and showcased how this can work beyond just stocking the exclusive bottle itself, with their unique Fountain of Goose activation.
“What in theory is a simple sampling bar has been designed to celebrate the brand’s European and French heritage, to offer those who stumble upon it an inner city urban oasis,” Chao said.
The bar used premium ingredients to create a simple yet satisfying drink – a Grey Goose vodka lime soda. Serving up over 15,000 of these samples, guests to the pop-up were also engaged by other celebration boosters like specialty Espresso Martini Gelato Messina and unique performances from magicians to ballerinas.
The takeaway here is not that you need to find an in-house ballerina, but more so to think outside the box to remind consumers that any day can be a celebration and a reason for something a bit special.
Chao said that the versatility of Grey Goose aims to: “empower mixologist teams to experiment and enjoy the simple quality of the vodka to deliver exciting menus.”
“In venue, we have always been passionate about elevating the guest experience – so they have a memorable and shareable visit.”
Get your hands on the limited edition bottle to help your customers start celebrating today!